In the deal, the company’s largest social network in the world will pay the U.S. $ 12 billion in Facebook shares and U.S. $ 4 billion in cash to WhatsApp. In addition, the founders and employees - numbering around 55 people - will be given shares worth U.S. $ 3 billion, which will be awarded over a four -year deal to be closed.
The deal translates to about 9 percent of the market value of Facebook. By comparison, Google's biggest deal when buying Motorola Mobility to reach U.S. $ 12.5 billion, while Microsoft is the biggest deal is Skype, worth U.S. $ 8.5 billion. Apple, meanwhile, has never done a deal over U.S. $ 1 billion.
This deal makes Gartner analyst Brian Belau stunned. “I’m not surprised they buy WhatsApp, but the number is very surprising, " he said.
Facebook is likely to take advantage of WhatsApp users to target teens and young adults who are increasingly using these services to engage in online conversations outside of Facebook. The company was recently worried about his running young users.
“This is a bet on the future for Facebook, " said Blau.” They know they have to expand their business lines. "
The company had previously said it would develop a strategy of multi apps, which create their own applications that exist outside of Facebook and get a different user.
“Facebook seems to be the recognition that people use many different applications to communicate, “Said eMarketer analyst Debra Aho Williamson.” In order to continue to reach audiences, especially young people, need a broader strategy ... bottom line, do not put all your eggs in one basket. "
What Are the Advantages of Facebook Buy WhatsApp?
Facebook has bought a mobile messaging service, WhatsApp for USD $ 19 billion. So far, the acquisition of two companies engaged in the largest social network.
Some analysts assess the right deal for Facebook because WhatsApp is very valuable. “For a number of reasons not just because of advertising, but also because WhatsApp users are young children, " said eMarketer senior analyst, Cathy Boyle as reported by BBC News, Thursday, February 20, 2014.
Another plus, says Boyle, WhatsApp popularity that surpasses other regions overseas. “WhatsApp has great penetration ability in many international markets compared to Facebook, " he said.
Facebook CEO Mark Zuckerberg admitted believe that this agreement will lead to something extraordinary. Therefore, WhatsApp is already on track to get billions of users.
But he was also intended to make the field WhatsApp to sell advertising for Facebook. “I do not think putting ads on WhatsApp, because I think the best way to make money from the messaging system is not like that, " said Zuckerberg.
0 comments:
Post a Comment