Samsung beat Apple for Customer Satisfaction

Samsung Beat Apple for Customer Satisfaction

A survey conducted by J.D. Power proves that the tablet Samsung managed to satisfy the customer rather than the product of Apple. Samsung sitting in the first rank and edged out Apple scored 835 out of a maximum value of 1.000, while Apple scored 833 then followed by Amazon with a value of 826, and last by Asus and Acer.

Excerpted from the website of CNN, Tuesday, November 5, 2013, the assessment was taken by 3,375 tablet owners experience during the month of March to August this year. Water tablets including the iPad and the iPad Mini 2 which was introduced some time ago.

Samsung is expressed best in five categories, including performance, ease of operation, design or style, and features. While the highest value achieved by Samsung for the price category.

“The only category that makes Apple lost heavily from Samsung is the price. According to the press release, factors affecting valuation price as much as 16 percent, “said Philip Elmer DeWitt, editor of Fortune magazine.

The results of the survey companies United States for customer satisfaction shows that, Samsung is the only manufacturer that enhances the five assessment categories from the survey conducted in April.

The survey also found other data related to the selection of tablets by consumers. As many as 50 percent of tablet users choose based on the recommendation of friends, family members, or coworkers. While 49 percent rely on information from the manufacturer website and official website.

On the other hand, brand reputation affects 42 percent of buyers. The rest, previous experience of using the same brand affects 32 percent of users.

Posted in: news