China Mobile Phone Vendors Ambition Dominate The World. China mobile phone vendors stretching does not seem to be underestimated anymore. They do not just want to be a champion, but also fly in foreign markets. Some mobile phone vendors from china had started soundless in the global market. Not to be outdone from vendors other countries that had already been established.
Chinese mobile phone vendors whichever mobile phone industry’s ambition to master the world and what their strategy?
1. Oppo
Oppo N1 |
Oppo Find 5 smartphone sold, among others, in Canada, Australia, Germany, France, and Japan to Hong Kong. Oppo signifies confidence in collided with a larger mobile phone brands.
Dismissed the notion that cheap Chinese phones, Oppo seems to want imaged as high quality phones, proved their Android phones sold in over USD 3 million.
“Create quality products and attain good sales, “said CEO Oppo, Tony Chen.
Oppo try to innovate not only about the specification of hardware, but also software. Oppo has been releasing mobile versions of CyanogenMod Edition Oppo N1. Oppo N1 innovation itself has a camera that can be rotated.
In addition, the Oppo also focus secrete little phone models each year. The strategy claimed success, where in 2012 Oppo released less than 10 smartphone models and each sold millions of units.
2. Huawei
Huawei Ascend Mate |
In May 2013, Huawei successfully ranked the sixth largest mobile phone manufacturer in the world according to IDC research, with market share of 2.6 %.
Huawei was not embarrassed to say great ambition dominate the smartphone industry world.
“If you go back to five years ago, Apple was a kid and Samsung are not so great. Nor can see we will be in a position where another five years. Least in the top three, maybe number one “said Wan Biao Wan, Chief Executive Huawei Devices.
Huawei claimed advantage is in the area of connectivity, because they are one of the largest telecommunications infrastructures. Handset Huawei Ascend P2, for example, is claimed to be the world's fastest 4G mobile phone.
“This is the fastest 4G smartphone. Why do we have the technology? We come from the network. When we developed the network, we also developed a chip. Nobody can, only Huawei, Samsung was not, “Wan claims.
“We have 10 thousand technicians’ research and development for the development of radio technology. Samsung has screen technologies, Huawei has telecommunications technology, “he added.
3. ZTE
ZTE Geek |
ZTE is also known as a manufacturer of telecommunications infrastructure that also manufactures smartphone. In May 2013, according to IDC research ZTE managed fifth largest mobile phone manufacturer in the world.
ZTE also want to do better. They want to fly as a top mobile phone brands, are no longer identified as a lower-priced phones made in China. Handset ZTE Geek, for example, is claimed to be the world's best mobile phone with OS Tizen.
Renjun Zhang, Senior Vice President of ZTE Corporation stated in 2013 his company was able to sell 40 million smartphone globally. Now in 2014, they are targeting sales to 60 million units of smartphone.
To achieve the sales target, ZTE will continue to carry the sales strategy in two ways. That is providing handsets sold with the bundling system and sell the phone directly through a local distributor partners.
"The important thing is that we provide great mobile products. We will also continue to develop sales channels and business, both business to business and business to consumer, “added Zhang.
4. Xiaomi
Xiaomi |
Xiaomi wants to follow the footsteps of Chinese mobile phone vendors to expand into foreign countries. They dared to target to sell 40 million units of mobile phones in 2014, about double the sales achievement in 2013.
“We promised to supply at least 40 million mobile phones in 2014," said Lei Jun, founder and chairman and Xiaomi today.
Lei said that in the year 2013, the company was able to sell 18.7 million units of mobile phones, with the amount of USD 5.2 billion in total revenue.
Xiaomi also targets to disturb the dominance of Samsung and Apple in China, with a good strategy to sell mobile phones at cheap rates. Reportedly, they will soon enter the market of Southeast Asia, including Indonesia.
To strengthen the management ranks, Xiaomi has recruited Hugo Barra, a former Google executive with his last position Management Director of Android. Hugo worked as a vice president with the task of leading Xiaomi their international expansion efforts.
5. Lenovo
Lenovo has enough towering name as a top computer manufacturer in the world. Now, they are also ambitious to achieve the same feat in the mobile phone industry.
In the third quarter of 2013, research firm Gartner said that Lenovo is the third largest smartphone manufacturer in the world. Although it is 95 % of sales come from the Chinese market.
In many countries, Lenovo mobile products began in great demand and more serious foreign markets.
The main reason for the success of Lenovo probably more affordable and supported by their brand names is already known.
“We have seen success in Asia. We provide products at affordable prices. It is a very important thing, “said the CEO of Lenovo, Yang Yuanqing.
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